Five Principles

AniCura is a values-based organization. All units that are part of Mars share five guiding principles that guide us in how we interact between us, how we approach customers and our way of working.

People and pets depend on us, and we depend on them. Lifelong relationships with consumers and clients are hard to earn and easy to lose. We tirelessly seek to understand and satisfy their needs and deliver outstanding experiences of quality, safety and reliability. This is fundamental to our long-term success.
All our work is driven by a passion for Quality. We hold ourselves to uncompromising standards and expect quality of one another. We’re energized to bring our personal best and work together as Associates, innovating and experimenting for fresh ideas and improved outcomes. Through collaboration with suppliers and customers, we aspire to continuously raise the bar.
Our consumers and clients weigh value for money when making their choices. And we must deliver. The balance between benefits and affordability is an important driver for our consumers and clients. Part of delivering quality is ensuring the value we provide makes our products and services the preferred, trusted choice.

Resources are finite and too valuable to waste. Our business depends upon the talent and energy of Associates, our financial and physical assets, planetary resources and more. Applying them efficiently helps us accomplish more, sustainably.
Efficiency is a collective mindset. We benefit from sharing resources and learning from one another rather than reinventing the wheel each time. We seek to simplify how we’re organized to empower people and accelerate decision making.
Efficiency is built on our healthy dissatisfaction with the status quo. We seek to continuously improve our quality, processes, technologies and ways of working. We’re candid about what we do best and what needs to be better. Collaboration with partners helps us explore areas beyond our expertise and achieve more than we can on our own.

The Five Principles form the foundation of how we do business today and every day. They unite us across geographies, cultures and generations. Together, they serve as a guide that every Associate can depend on to make decisions – big or small – knowing that when we look at a problem through the collective lens of the Five Principles, we will reach a stronger decision.

The Five Principles are:

Quality: Quality begins with delivering our best to the people and pets we serve. It continues through all that we do.
Responsibility: We take responsibility without being asked. We support the responsibilities of others.
Mutuality: A mutual benefit is a shared benefit. Shared benefits will endure.
Efficiency: Our resources are precious. Being efficient helps us accomplish more and waste less.
Freedom: Freedom lets us shape our future. Performance allows us to remain free.

The Five Principles are:

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